diff --git a/gst/jpegformat/gstjpegformat.c b/gst/jpegformat/gstjpegformat.c
index 88b14f5d46..dd88e51f04 100644
--- a/gst/jpegformat/gstjpegformat.c
+++ b/gst/jpegformat/gstjpegformat.c
@@ -30,7 +30,7 @@
 static gboolean
 plugin_init (GstPlugin * plugin)
 {
-  if (!gst_element_register (plugin, "jpegparse", GST_RANK_PRIMARY + 1,
+  if (!gst_element_register (plugin, "jpegparse", GST_RANK_NONE,
           GST_TYPE_JPEG_PARSE))
     return FALSE;
   if (!gst_element_register (plugin, "jifmux", GST_RANK_NONE, GST_TYPE_JIF_MUX))